Evidence and key message development

Identifying, developing and testing the evidence and key messages to underpin your public affairs activity.

While communication that connects with and motivates audiences at an emotional level is often the difference between winning and losing, successfully influencing public policy and regulation requires convincing arguments and supporting evidence.

I develop compelling messages and evidence from scratch, or independently assess the quality of your existing arguments, data and points of view, with recommendations on how to refresh or add to them to make them have as much impact as possible.